Beginning January 1, 2017, Headline Studio will assume responsibility for all editorial, design, digital strategy and marketing for JCK Magazine and JCKonline.

“Over its 147-year history, JCK has evolved from a trade publication to the leading resource for the jewelry community, covering the news and consumer-led style trends that shape our business, and connecting designers and retailers through our best-in-class print, digital and event touchpoints,” said Victoria Gomelsky, editor-in-chief of JCK.

“As the leading voice for the jewelry community, it is our mission to continuously improve the content and products we create for our readers. This exciting new partnership with Headline Studio reinforces our commitment to delivering on that promise.”

“We’re excited about this new partnership and the resources Headline Studio brings to the table as we evolve our brand to better serve the industry,” said Mark Smelzer, publisher of JCK Magazine and JCKonline. “This investment makes a bold statement about our faith in our brand, and the industry as a whole.

 

“We are especially excited to bring our advertisers the best practices and resources of Headline Studio and its parent division Advance Local. Headline’s digital expertise will open up a world of new opportunities for JCK and our clients. We’ll now be able to deliver digital marketing solutions for connecting our advertisers with industry audiences as well as consumers,” continued Mr. Smelzer.

At the helm of the brand redesign is award-winning creative director Peter Yates.

“I’m honored and excited to be leading the creative reimagination of JCK. Our plan is to pay tribute to this iconic and stylish luxury brand with a fresh, modern design that will strengthen JCK’s position as a category leader,” said Mr. Yates.

In addition to redesigning the magazine, Headline Studio will also take on the rebuild of JCKonline.com. The rebuild will focus on delivering a better user experience through a cleaner design and more intuitive navigation, while also delivering improved advertising and engagement opportunities for clients.

Read the full press release here.

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