Alexis Ainscough

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So far Alexis Ainscough has created 14 blog entries.

OREGONLIVE attracts audiences across platforms – record traffic and high engagement

OREGONLIVE, a part of Advance Local's Oregonian Media Group and the leading local news website in Oregon and Southwest Washington, has reported another record month for traffic in November 2014. Page views on the site grew by 39% year over year (YOY), peaking at more than 52 million. The increase in traffic was matched by higher reader engagement, with visitors on average viewing 43% more content than in the previous year. While website traffic increased across all platforms, smartphone use was responsible for the largest gains. Smartphones drove 66% more page views and 161% more unique visitors YOY. Tablets saw a 34% boost in page views, followed by desktop page views at 23%.  

By | December 15th, 2014|

NOLA Media Group earns four Emmy’s for multimedia journalism | The Times-Picayune took home four news video awards Saturday (Dec. 13) at the 38th annual Suncoast Emmy Awards ceremony. Photographers Kathleen Flynn and Julia Drapkin, reporter Rebecca Catalanello and enterprise managing producer Manuel Torres were honored for their multimedia journalism exposing public corruption, child abuse and a lack of services for the mentally ill. Flynn and Catalanello won in the Societal Concerns category for "New Bethany Home for Girls: Women allege childhood sex abuse." Along with photographer Drapkin, they also won in Human Interest for "Central City's Exodus House." Flynn's body of work over the past year was singled out for a third award in the Journalistic Enterprise category. Watch the winning work on

By | December 15th, 2014|

Research finds local news surpasses national in driving social media activity…among other desirable behaviors

HOW DO LOCAL & NATIONAL NEWS READERS COMPARE? A new survey, of 2,396 digital news readers in the U.S., conducted by Advance Digital Media Group (ADMG), compares the behaviors and attitudes of local and national digital news readers. The study found significant overlap between both of these readers in the areas of news consumption and attitudes. One of the most sizeable differences between them showed local readers as more active in all areas of social media engagement. View the infographic or download the press release.

By | September 22nd, 2014| weather traffic really heats up

Over the last two year's has grown its weather section content and readership, hitting a high of 13 million page views in January. Click here to read about the strategy behind the success, as reported by Diana Marszelek of Net News Check.    

By | July 1st, 2014|

MLive Media Group wins 21 first-place Michigan AP awards

MLive Media Group has won 21 first-place awards from the Michigan Associated Press Media Editors . The awards were handed out Sunday afternoon for the 2013 newspaper competition. The Kalamazoo Gazette also earned first place in general excellence. The Grand Rapids Press was awarded second place for General Excellence in Division 3. In Division 2, The Flint Journal got second place, and in Division 1 The Jackson Citizen Patriot received third place. First place awards included Best Public Service for the The Flint Journal's “#IWantYouToKnow.” MLive also swept 12 categories in Division 2:, including Best Public Service, Best Sustained Coverage of a Single Sports Event and Best Multimedia Journalist. Click here for a full list of MLive Media Group winners.  

By | June 2nd, 2014|

Advance Digital Recognized as 2014 Microsoft Digital Advertising Partner of the Year

For the second year in a row, Advance Digital is honored among a global field of top Microsoft Corp. partners for its commitment to customers, its solutions' market impact and exemplary use of Microsoft technologies. Awards were presented in multiple categories, with winners chosen from a set of more than 2,800 entrants from 117 different countries worldwide. Advance Digital was recognized for providing outstanding solutions and services in digital advertising. A complete list of winners and finalists is available at

By | May 27th, 2014|

The Oregonian wins its eighth Pulitzer Prize

The Oregonian was awarded its eighth Pulitzer Prize for its editorial writing about Oregon's troubled Public Employee Retirement System, better known as PERS. The Pulitzer Prize judges offered this commentary on the entry: Awarded to the Editorial Staff of The Oregonian, Portland, for its lucid editorials that explain the urgent but complex issue of rising pension costs, notably engaging readers and driving home the link between necessary solutions and their impact on everyday lives. Erik Lukens, editorial and commentary editor, was surprised by the prize, which was presented to his entire team. "We’re gratified and hope that the legislatively adopted PERS reforms hold up in court," he said. Read all the editorials in the entry. The Oregonian's Les Zaitz was a finalist for his reporting about Mexican drug cartels in Oregon. Of his work, the judges said: For chilling narratives that, at [...]

By | April 15th, 2014| | The Times-Picayune wins Peabody Award for “Louisiana Purchased” campaign finance probe

A joint investigation of Louisiana's campaign finance by | The Times-Picayune and WVUE Fox 8 News has earned a 2013 Peabody Award, one of the most prestigious honors in American journalism. The Peabody, awarded annually since 1943 by the University of Georgia Grady School of Journalism, honors excellence, distinguished achievement, and meritorious public service in electronic media. WVUE and were co-recipients of the award, which recognized broadcast and online content, including searchable databases of four years worth of Louisiana campaign contributions and expenditures. Other 2013 recipients, chosen from more than 1,000 entries, include CBS (Charlie Rose's interview of Syria President Bashar Assad); NBC ("In Plain Sight: Poverty in America"); NPR ("The Race Card Project" on "Morning Edition"); HBO ("Mea Maxima Culpa: Silence in the House of Go," which featured local author Jason Berry); PBS ("The African Americans: Many Rivers to Cross with Henry [...]

By | April 3rd, 2014| ranked #1 newspaper website in America has been ranked the No. 1 newspaper website in the country by Scarborough research company. The ratings are based on market penetration, which is the percentage of adults in the market who visit the website in a seven-day period. Scarborough also ranked The Post-Standard the No. 4 newspaper in the country for readership penetration among Sunday newspapers. Syracuse Media Group President Tim Kennedy attributed the ranking to the quality and quantity of news and advertising on the site. "There are a lot of great news websites in the country, so it feels really good to be No. 1," he said. Syracuse Media Group was formed last year to take over the operations of The Post-Standard and, with increased focus on digital media. tallied 37.5 million page views in January, a record for the month.

By | February 19th, 2014| | The Times-Picayune complete multimedia coverage of Ray Nagin trial generates tremendous reader engagement

Why did so many people turn to | The Times-Picayune for coverage of the Ray Nagin trial? 3 reporters inside the courtroom with gavel-to-gavel coverage plus a fourth courtroom reporter covering key testimony 2 photographer/videographers outside the courthouse daily Every minute of opening and closing arguments, witness testimony and the verdict reported in real-time on Continuous interaction with readers on Twitter & Facebook Daily photo galleries and videos of Nagin and other witnesses entering and exiting the courthouse, with fully packaged recaps daily in The Times-Picayune No other news organization has the staff and resources to bring you the news of the New Orleans metro area anywhere you need it and any way you want it: In depth, in real time. Multi-platform. Multimedia. Interactive. Authoritative. Learn more about the coverage and the reader response. 

By | February 19th, 2014|