Research finds local news surpasses national in driving social media activity…among other desirable behaviors
HOW DO LOCAL & NATIONAL NEWS READERS COMPARE? A new survey, of 2,396 digital news readers in the U.S., conducted by Advance Digital Media Group (ADMG), compares the behaviors and attitudes of local and national digital news readers. The study found significant overlap between both of these readers in the areas of news consumption and attitudes. One of the most sizeable differences between them showed local readers as more active in all areas of social media engagement. View the infographic or download the press release.